Location: The Palazzo, Las Vegas
Year: December 2019
Unforgettable events to cement key client relationships
Client X operates in a fiercely competitive financial space. It provides leasing or asset finance solutions that help its reseller partners sell their products and services to their own customers. Maintaining these key relationships is business critical so Client X provides its top performing clients with the chance to qualify for an event to reward their success.
Christmas in Vegas, baby!
Following a successful event in Paris in 2018, Client X turned to 1331 Events again for support with their ‘Christmas in Las Vegas’ event. Numbers were estimated at 40 people but, as an incentive event, this would be a moving feast until final numbers were confirmed 2.5 months prior to the actual event.
1331 Events delivered the 4-day trip to include a welcome reception, joint and optional activities for guests, a Vegas show, and a gala dinner on the final night overlooking the Bellagio fountains.
“A real bucket list trip, very professional, well planned and organised.”
Anthony Quinn, Silver Cloud
Deliverables
1331 Events took responsibility for all logistics including: flights from the UK; hotel booking and liaison; contracting with all additional Vegas venues; managing all US transfers and activity selections, communicating with qualifying delegates; and then full event management on-site.
“I have a strong relationship with 1331 Events now. You only go back to those suppliers you know can deliver, and 1331 Events always delivers what they say they will. They have a huge amount of experience, as well as drive – and nothing is ever a problem.”
Results
Not only was it a longer haul destination than Paris, but the number of attendees was significantly larger. Word had spread about the success of the previous year’s event, and 113 resellers applied with over 70 attendees confirmed. Feedback from the trip was extremely positive, with many citing it as the most well-organised trip of its kind that they had been on.
Immediately, the next incentive trip was announced and it was clear that the interest continued to build with 130 applications. The continued interest enables Client X to sharpen the qualification criteria year-on-year and make it more exclusive than ever.
