Location: Four Seasons, Hampshire
Year: March 2022
Hotwire reinforces its retail relevance and influence by reviving Retail Tomorrow event with remarkable results
Hotwire is a global technology communications powerhouse with a rich credibility and contacts in the Retail marketplace. After the pandemic enforced a long gap in the retail conference calendar Hotwire was determined to revive its Retail Tomorrow event with just eight weeks to pull it together.
The speed and complexity of the need demanded event management experience that simply wasn’t available in-house
Having worked with Hotwire previously to create the first Retail Tomorrow event, 1331 Events were deeply familiar with the challenge and would be able to move faster than anyone else. Within a week of working together they had pulled together the budgets, the sponsorship documents, and booked speakers and the venue.
Deliverables
1331 Events handled not just all the event operations but also ensured that every secured sponsor and delegate was followed up with and kept informed. The brief that 1331 Events took on was not just to execute the event, but to ensure a Tier 1 experience for retailer delegates that justified sponsors’ investments. They planned and executed everything from the staging to the running order, to who would sit with whom on the day.
“The value of an events specialist is not just about event logistics, but also about understanding the solution, the audience, connecting people and listening. Where most event people just do event management, 1331 do so much more than that.”
Results
The two-day event took place in March 2022, with 80 delegates gathering at the Four Seasons, Hampshire – gaining stellar feedback from retailers and sponsors alike.
Plans are already underway to hold Retail Tomorrow again next year. Its successful execution has helped to cement a strong partnership between Hotwire and 1331 Events that is based on trust and proven success. 1331 Events now provides Hotwire marketing with a turnkey event capability that makes it unnecessary to invest its own resources to capitalise on the new business opportunities that can be generated through events.
