Client X creates truly unforgettable annual events to cement client relationships

Client X operates in a fiercely competitive financial space. It provides leasing or asset finance solutions that help its reseller partners sell their products and services to their own customers. Maintaining these key relationships is business critical so Client X provides its top performing clients the chance to qualify for an event to reward their success.

On the Grid for Monaco

2022 promised to continue the success of previous ventures in Paris and Las Vegas, and Client X turned to 1331 Events to ensure the client event designed around the Monaco Grand Prix was unforgettable.

The four-day event took place in May 2022, with a private charter from Farnborough airport and qualifying delegates staying in a Chateau hired exclusively for the group. Guests enjoyed the GP weekend from a private yacht in the marina.

“Thanks for making this experience one we will never forget.”
Hayley Burke, Almas Industries

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“Wow… How could you possibly better Monaco??!! Answer – You simply can’t!”
Wayne Loon, Abbey Office Solutions

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Deliverables

End-to-end event management from initial venue find through to post-event survey and everything in between. Air travel and airport transfers, event app creation and management, pre-event delegate comms, optional activity choices, exclusive yacht hire, helicopter transfers and full on-site event management.

“It isn’t only our guests. Our senior executives also come along on these events and now have the same faith as I do in working with 1331 Events to deliver an experience like no other.”

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Results

These client relations events may be fun, but they also mean business. For Client X , that rests in the opportunity to build and reinforce personal relationships with the clients. The return on investment has been quite clear.

Plans are underway to extend the qualification period to 12 months, and to hold the next event in Summer 2024. Ever since Paris, resellers have requested that Client X continues to hold its annual event. Client X believes it is one of the reasons it is being put further on the map for their client businesses, and keeps them coming back.

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