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Why do Marketing Managers outsource events?


We often support Marketing Managers who have a huge amount of responsibility and therefore often outsource their event projects. But why do Marketing Managers outsource events?


Outsourcing events can often be more cost-effective than organising them in-house. Event agencies often have established relationships with vendors and can negotiate better rates.


Event planning is a complex process that requires a wide range of skills and knowledge. By outsourcing events, Marketing Managers can tap into the expertise of experienced event planners and ensure that their events are well-organised and successful.


Planning and managing events is very time-consuming. Outsourcing event projects allows Marketing Managers time to focus on their other responsibilities while leaving their event planning in a safe pair of hands.

Risk management

Marketing Managers can mitigate risk by transferring some of the responsibility for the success of the event to an event agency. This can be particularly useful for large, complex events that carry a high level of risk.

Supplier relationships

Event agencies have strong relationships with their established suppliers as they rely on them to provide the goods and services that are necessary to execute an event successfully.